Sports and esports consumption across MENA is accelerating fast — Saudi Arabia's Vision 2030 sports investment and the Esports World Cup are the visible tip of it. Behind that growth, the operational layer that organizes leagues, runs tournaments, and captures data is still mostly WhatsApp groups, spreadsheets, and Discord servers.
Team North builds that missing layer — PlayOn for physical sports, NeXus for esports — and we're proving it the hard way: by running real teams and real events on our own infrastructure first.
TNFC, Team North Esports, and Team North Events run on our own platforms — every product decision is stress-tested by a real event before it ships.
Our teams and events generate demand and data for PlayOn and NeXus; the platforms in turn make our own teams and events cheaper to run.
Based in Islamabad, building for the markets we understand first-hand — Pakistan today, the GCC next.
PlayOn and NeXus share a distribution playbook: run the event, prove the platform, sign the organizer.
Run and instrument real tournaments and leagues on PlayOn and NeXus through our own teams and events, generating the usage data and case studies to sell to outside organizers.
Onboard clubs, universities, and independent organizers in Pakistan onto PlayOn and NeXus beyond our own events.
Arabic-language support, a KSA entity, and federation partnerships to bring PlayOn and NeXus into Saudi Arabia and the wider Gulf.
Thesis, product roadmap, traction, and the ask — sent directly to your inbox.